Fancy AF BBQ Rub | Premium Truffle & Habanero Artisan Grill Seasoning

Season like you mean it.

Fancy AF BBQ Rub is an ultra-premium artisan seasoning that brings genuine elegance to the grill. Crafted in small batches with Italian truffles, sustainably sourced habanero peppers, and pure Pacific ocean sea salt, this is a rub that tastes how a well-tailored suit looks — deep, distinctive, and unmistakably refined. Made for meats and versatile on vegetables, it elevates everything from prime cuts and A5 wagyu to shrimp, scallops, and sides.

Why You'll Love It

• Italian black truffle — ultra-premium ingredient that sets this rub apart
• Sustainably sourced habanero peppers — bold heat, carefully balanced
• Pure Pacific ocean sea salt — clean, crystal-clear seasoning base
• Small batch, hand packed — crafted in California from local and imported ingredients
• Free from MSG, anti-caking agents, fillers, nuts, soy, gluten, dairy, and wheat
• Not irradiated or treated with EtO gas
• 7.5 oz (212g) net weight

Ingredients

Garlic, Sea Salt, Black Pepper, Cane Sugar, Rosemary, Paprika, Worcestershire (Vinegar, Sugar, Salt, Onion, Tomato and Apple, Natural Caramel Colour, Yeast Extract, Maltodextrin), Celery Seed, Lemon Zest, Red Pepper Flakes, Butter (Sweet Cream, Salt, Annatto Colour, Non Fat Milk Solids), Black Truffle, Natural Carob Powder, Natural Truffle Flavour, Habanero Peppers.

Pro Tips

Apply as a dry rub before cooking, then baste during grilling for layers of bold flavour. Mix with sour cream, Greek yogurt, crème fraîche, unsalted butter, or extra virgin olive oil for an instant marinade or dipping sauce. Also exceptional on popcorn, roast nuts, french fries, or stirred into mayo for a Fancy AF sandwich.